You’ve never been inside the store before, so there’s an element of apprehension. ![]() Of the 13 chapters which are in turn 13 different steps on the path toward success, Vaynerchuk delivers one statement that is beautifully and frustratingly simple – like a DIY project you think you could do but never strive to undertake – that the greatest marketing strategy, ever, is care. He doesn’t want to hear your reasons why you can’t, instead he wants to see you transform into the inspiring and entrepreneurial version of ‘Yes Man’. It is cutthroat, black and white, and with no room for excuses. ![]() Of the five books (the current total as at October 2019) the best-selling author has released, ‘Crush It! Why Now Is The Time to Cash In On Your Passion’ has arguably been the most powerful, and therefore the most divisive piece in his collection.įirst published in 2009, this written work was Vaynerchuk’s first pen to paper effort in detailing the digital media lay of the land. That’s an appropriate word to describe Gary Vaynerchuk.
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