The resulting typeface which was a departure from the common pen-drawn calligraphy of the day, and looked more similar to the style of the roman typefaces we are familiar with today. In the case of the Bembo typeface, Griffo could not have known how important in the history of typeface design his new cut would be. A punchcutter was a very skilled job and the their interpretation of a typeface design would be what was eventually printed typeface designers had little input into the punchcutter’s work once their design had passed out of their hands. The Bembo typeface was cut by Francesco Griffo, a Venetian goldsmith who had become a punchcutter and worked for revered printer Aldus Manutius.īeing a punchcutter meant that Griffo spent his days punching out the shape of a typeface into steel. The typeface originally used to publish Pietro Bembo’s book “De Aetna”, a book about Bembo’s visit to Mount Etna. The Bembo design was named after notable the Venetian poet, Cardinal and literary theorist of the 16th century Pietro Bembo. The original Morison typeface contained only four weights and no italics. The Bembo® design is an old-style humanist serif typeface originally cut by Francesco Griffo in 1495 and revived by Stanley Morison in 1929.
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